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It is no secret that beauty has come a long way, especially since the awkward pencil thin eyebrow trend in the 90’s. Before a woman reaches her thirties, most of them aspire to polish up their makeup game, figure out which hairstyle is actually their best look, and finally shake off tired insecurities for good. At the same time, turning 30 has a way of suddenly making wrinkles and gray hairs pop up somewhere on your to-worry-about radar. So, for all of you approaching this era in your life, read on about the fascinating beauty tips that will make you feel young and beautiful at any age in your life.

1. Skincare isn’t just about your face

Neglecting your neck while applying your skincare is a big no-no! Or even the backs of your hands. Without daily broad-spectrum sun protection and adequate moisture, these zones can quickly start to look weathered before their time. When it comes to skincare application, do not stop at your jawline, or even your neck. Applying your skincare as far as your chest will result in healthier looking skin, making you age gracefully.

2. The most boring hair product is the most important

Part of growing up as a woman and conquering the ages is solidifying daily healthy habits, however boring they may seem. For hair, that means applying a heat-protective product any time a blow-dryer or other hot tool gets near it. Doing this has no real instant-gratification effect on your style, thus why everyone is always tempted to skip it. But we guarantee that doing so will hold you back from the gorgeous shampoo-commercial hair of your dreams. Always use protection! And the right blow-dryer!

3. Don’t fear foundation

Foundation will become more useful and less optional as you get older. According to sources, modern foundation have become lighter in coverage than some tinted moisturizers. If you’ve just been dabbling in applying a little here and there using your fingers, try using a beauty blender, it helps with evening out the foundation on your skin and applies better than your fingers.

4. Bedtime is when all the beauty happens

They don’t call it your beauty rest for nothing! By now you’ve learned that smooshing your face into your pillow with a full face of makeup on can mean paying the price later (in pimples, pink eyes, and other fun ways). But what’s even worse is that you’re missing out on applying targeted skin care before the best long, restful stretch of time when it can deeply penetrate, without adverse effects from sun exposure. Bedtime is prime time for deep moisturizing, fighting future lines, plus treating your lips, cuticles, heels, and other problem areas. Your skin will thank you over time.

5. But for nights when the sleep didn’t happen so much…

This is the one trick every busy girl-about-town needs in her morning-after arsenal: After concealing your under-eye circles, add a dab of highlighter to the inner corners of your eyes. There’s no better trick for looking instantly awake and alert. In a pinch, light-colored eye shadow works too.

6. Think of lush brows as an Instagram filter for your face

Among a full brow’s many, well-documented magical effects: ample, filled-in arches have a way of making you look younger. We credit their soft texture—which softens your features in turn—and the way they divert attention from fine lines. And unlike other features, brows can continue to look 20 years old forever—provided you learn how to fill them in believably.

7. Sunscreen really IS the best anti-aging product you can use

Here’s a new way to think about sunscreen, though: At some point, often in your 30s, the visible effects of past sun exposure really begin to surface—not just fine lines, but discoloration and dark spots that are stubborn to treat and tough to cover up. If you ask any dermatologist to name her number-one anti-aging tip, boring-old sunscreen will be it, guaranteed. So it’s as simple and hard as that: Be diligent about broad-spectrum sunscreen on all your exposed skin every day. It is also recommended to always wear sunglasses during the day and constantly apply a lip balm with SPF in it to protect your lips.

8. Gray hairs = no reason to panic

Gone are the days when a woman got a couple grays and felt like she had to embark upon a forever ritual of dyeing her hair every 12 days. Amazingly effective root coverup products buy you time by letting you temporarily cover individual strands before dyeing your entire head. And once you do dye, they buy you time between color sessions. Choosing a demi-permanent color is helpful for not damaging your hair.

9. Exfoliation: easily overdone (or under-done)

If you don’t exfoliate regularly and are approaching age 30, now’s prime time to start. In your 20’s, your skin is making a lot of new skin cells. In your 30s, your cells turn over more slowly, leading to dull, dry, flaky patches. Exfoliation will reveal new skin cells and keep your skin having that glowing effect. It also allows your anti-aging products to sink in more efficiently. But it’s easy to go overboard. Exactly how often you should exfoliate depends on your skin’s sensitivity and what product you choose, but a good general rule is no more than twice a week once you pass 30, when skin’s losing elasticity and requires gentler care.

10. “I regret spending money on that spa treatment,” said nobody ever

One truth that really sinks in as you get older: How you feel makes a huge difference to how you look. So don’t feel guilty about indulging in the beauty rituals you really enjoy once in a while. It is best to go to a spa and receive a facial at least once a month to keep up with your skincare needs. It is very important to make time for yourself!